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HeySali

From the trigger to the conversation

Turn an event into a reason that fits what you sell

An event on its own is not a reason to call. Making it one is what signal-based sales intelligence does: HeySali maps every signal onto your offer, your target roles and the timing, so what reaches you is a lead with an argument attached.

  • ICP-fit reasoning
  • Persona-fit routing
  • Signal explanation
  • Next-best action

What this solves

Every lead carries the reason, the source, the date and the window that is still open.

Output that sounds convincing but does not match your own company.

Lead ideas without evidence or sales timing.

Manual interpretation between signal, persona and outreach.

How the mapping works

  1. Understand the seller

    Use the company profile, solution and target market as the starting point.

  2. Interpret the buyer

    Match accounts and personas to likely pain, role and urgency.

  3. Explain the signal

    Turn data into a reason a rep can use in outreach.

  4. Hand the lead over

    Pass the checked lead, with its reasoning, to the review step or to the system your team already uses.

What makes a signal usable

01

Why a signal on its own is not enough

One leadership change means two different things to two suppliers, and nothing at all to a third. The genuinely hard question is not what happened but who to approach, when and why. That is exactly where HeySali starts: assessing fit, spotting timing, setting priorities.

02

How the HeySali Agents work

The agents read public sources around the clock and spot patterns at your target accounts, such as vendor switches or contract cycles, each backed by source and date. They run continuously, not on a schedule you have to trigger. The final decision stays with your team.

03

Trust and limits

Every recommendation is verifiable: signal, source and reasoning sit right on the lead. A signal remains evidence, not a guarantee. Hosting runs in Swiss data centres, and the language models in use are operated in Switzerland as well.

Best fit

B2B growth teams

Early-stage sales teams

Agencies

Sales leaders building repeatable outbound

Frequently Asked Questions

Is this only generated text?

No. The core is the decision before it: fit, signal quality, persona relevance and the next sales action.

How is it decided what matters?

It weighs ICP fit, persona fit, signal quality, market relevance and available contact paths before recommending the next action.

How reliable are the recommendations?

Every recommendation comes with source, date and reasoning; you can verify it in seconds. On the HeySali Team plan the HeySali sales team additionally reviews every lead before release. Nothing here asks for blind trust.

Where is the data processed?

In Switzerland. HeySali hosts with Infomaniak in Swiss data centres, and the language models in use are operated in Switzerland as well. That is the standard, not an option. The exceptions: queries to external data providers such as Cognism or Bombora run through their systems, system emails are sent by Mailgun from the EU, and the website and the HeySali interface are delivered by Cloudflare.

Does this replace my sales team?

No. It takes over research, prioritisation and preparation, the work before the conversation. The conversations and deals stay with your team, which finally has more time for them.

Not a CRM

HeySali is the work before the CRM

HeySali is not a CRM and does not replace one. HeySali is the work before it: finding out which company has a reason right now, why, and who decides there. The qualified lead then goes into the CRM or ERP you already use.

HeySali sends nothing on your behalf. The reason, the date, the source and the person to contact stay with the lead, so your team can check it and your existing system keeps the record.

What signal-based sales intelligence is

B2B lead generation

Find ICP-fit B2B leads in your selected target markets with HeySali: account discovery, enrichment, buyer intent and clean handoff.

Buyer intent signals

Use buyer intent data and buying signals to focus on target-market accounts with relevant timing, business context and sales triggers.

Lead enrichment

Enrich B2B leads with company context, decision-maker data, contact paths and sales-ready records before outreach starts.

Lead workflows

Turn buyer intent, ICP fit, enrichment and next-best actions into a clean B2B lead workflow.

Sales system sync

Sync qualified HeySali accounts and contacts into actively used sales systems after ICP fit, signal quality and contact enrichment checks.

All solutions

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