Buyer intent for B2B sales
Buyer intent is only useful when it connects to what you sell. That is the job of signal-based sales intelligence: HeySali filters account signals through ICP, market relevance and evidence quality.
The focus is not more signals. The focus is stronger, more explainable signals.
Generic intent topics that do not fit the selected target market.
Signals without a clear explanation or source label.
Too many weak accounts entering the sales workflow.
Translate the user company solution into business themes, buying pains and persona intent.
Prefer relevant target-market accounts instead of broad global noise.
Combine timing, source confidence, ICP fit and persona fit before showing the account.
Return the sales angle that helps a rep write a useful first message.
Leadership changes open doors for around 120 days, registry events such as incorporations or capital increases for 150, public tenders for 90. Add hiring, website changes and research data. Every signal type has its own window; after that, the trigger loses its value.
Buyer intent data shows which subjects a company is reading markedly more about than usual, measured across a network of B2B publications and refreshed weekly. A signal is always evidence to review, never a purchase guarantee. That is why HeySali shows source, date and reasoning for every signal.
Buyer intent topics, explained in fullA signal only becomes valuable when it matches your offer and you know who to approach. HeySali combines timing, ICP fit and persona fit and delivers the conversation opener with it. That turns a data point into a meeting.
Outbound sales teams
Founder-led sales
Account executives
Growth teams
They create false confidence. If an account is far outside the market or the topic is too broad, the sales team wastes time and loses trust in the product.
That is the goal: the lead should include context that helps sales prepare a specific pitch, not just a score.
Between 90 and 150 days depending on the type: tenders expire fastest, registry events last longest. Negative signals such as cost-cutting programmes suppress a company for 365 days so you do not lose time at the wrong address.
From official Swiss sources such as Zefix, SHAB and simap, from career pages and job boards, from HeySali's own website crawlers, from buyer intent data by Bombora and from HeySali agents that scan public sources for patterns like vendor switches. Every source is shown on the lead.
No. Buyer intent topics are included in HeySali; you work with them directly, without a separate contract with the data provider.
Not a CRM
HeySali is not a CRM and does not replace one. HeySali is the work before it: finding out which company has a reason right now, why, and who decides there. The qualified lead then goes into the CRM or ERP you already use.
HeySali sends nothing on your behalf. The reason, the date, the source and the person to contact stay with the lead, so your team can check it and your existing system keeps the record.
HeySali finds B2B leads that fit your ICP in Switzerland and your other target markets: account discovery, enrichment, buyer intent and clean handoff.
HeySali enriches B2B leads with company context, decision-maker data, contact paths and sales-ready records before outreach starts.
HeySali checks the buying signal and the fit with your search profile, adds the contact data and hands the lead to the systems your team already uses.
Sync qualified HeySali accounts and contacts into actively used sales systems after ICP fit, signal quality and contact enrichment checks.
HeySali translates a buying signal onto what you sell: who it concerns, why it matters now and the line you open the conversation with.
