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B2B lead generation

B2B lead generation: find leads that match your ICP

HeySali is signal-based sales intelligence: account lists are built around your market, your industry and what you actually sell. Fewer generic lists, more leads with a clear reason to start a conversation.

  • ICP-fit account focus
  • Selected market coverage
  • Offer-fit qualification
  • Clear reason to contact

What this solves

Clear context before outreach starts, not after.

Lead lists that are too broad, too generic or too weak for a focused sales motion.

Manual research across company registers, websites, LinkedIn and exported sales lists.

No clear link between what your company sells and why a target account appears.

How HeySali builds the lead path

  1. Define the ICP

    Capture region, industry, company size, buyer persona, solution fit and exclusion criteria.

  2. Find matching accounts

    Combine account data, public business context, enrichment and buyer signals into one qualified list.

  3. Explain the match

    Show why each account appears so sales teams can prepare a relevant opening message.

  4. Hand off cleanly

    Transfer selected accounts and contacts into the sales workflow without manual CSV handling.

B2B lead generation in Switzerland: the essentials

01

What makes a good B2B lead

A good lead answers three questions: does the company fit your offer, is there a reason to talk right now, and can you reach the right person there? If one answer is missing, the record rarely becomes a conversation. HeySali checks all three before a company reaches your list.

02

The Swiss starting position

The Swiss B2B market is small, multilingual and transparent: Zefix and SHAB publish incorporations, changes and capital increases, simap the public tenders. Read these sources systematically and you know the trigger before your competition does. That is exactly what HeySali automates.

03

From ICP to weekly list

You define region, industry, company size, target personas and exclusion criteria. HeySali continuously matches signals and company data against them and delivers a short, reasoned list every week. Quality beats volume: a company whose trigger you can name is worth more than a name without context.

Best fit

B2B services

IT and managed service providers

SaaS and software vendors

Consulting and agency teams

Frequently Asked Questions

How is this different from a generic lead database?

A company appears because it fits your offer and has usable context, not because it exists in a broad database.

Can HeySali focus on a specific target market?

Yes. HeySali can focus recommendations on the target markets your team selects so the lead list matches your sales territory.

How many leads does HeySali deliver per week?

That depends on your ICP and target markets. HeySali deliberately prioritises quality: your weekly list contains the companies where fit, trigger and reachability line up. You adjust the signal weighting yourself.

Which sources does HeySali read for Switzerland?

The official ones: Zefix, SHAB and simap, complemented by job boards, company websites and news. How dense the signals are differs by industry, and we say so before you buy rather than after.

What does B2B lead generation with HeySali cost?

Pro costs CHF 249 per user and month with 300 credits; HeySali Team costs CHF 899 per month for up to 5 users with 3,000 team credits and human-reviewed weekly leads, each excl. VAT. You can test HeySali free for 14 days first, whichever plan you end up on, and the ROI calculator on the homepage compares the cost with your current setup.

Not a CRM

HeySali is the work before the CRM

HeySali is not a CRM and does not replace one. HeySali is the work before it: finding out which company has a reason right now, why, and who decides there. The qualified lead then goes into the CRM or ERP you already use.

HeySali sends nothing on your behalf. The reason, the date, the source and the person to contact stay with the lead, so your team can check it and your existing system keeps the record.

What signal-based sales intelligence is

Evaluating buying signals

HeySali uses buyer intent data and buying signals to focus you on target-market accounts with relevant timing, business context and sales triggers.

Lead enrichment

HeySali enriches B2B leads with company context, decision-maker data, contact paths and sales-ready records before outreach starts.

Lead workflows

HeySali checks the buying signal and the fit with your search profile, adds the contact data and hands the lead to the systems your team already uses.

Sales system sync

Sync qualified HeySali accounts and contacts into actively used sales systems after ICP fit, signal quality and contact enrichment checks.

Signal to offer

HeySali translates a buying signal onto what you sell: who it concerns, why it matters now and the line you open the conversation with.

All solutions

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