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Signal-to-lead workflow

Turn buyer signals into leads that are ready for handoff

Signals only create growth when your team can act on them. HeySali is signal-based sales intelligence: the signal is checked, the context comes with it, and the lead is handed to the systems your team already uses.

  • Signal clarity
  • Clean account context
  • Next-step focus
  • Sales-ready handoff

What this solves

Less re-keying between steps. Cleaner lead context. A handoff your team can act on.

Good signals that never become a usable sales action.

Manual exports between search, enrichment and sales systems.

Lead lists without enough account context or timing evidence.

How the signal workflow works

  1. Qualify before handoff

    Keep weak accounts out of sales workflows until they have enough context.

  2. Create clean lead context

    Keep company, contact, signal and source reasoning together.

  3. Recommend the next action

    Make the next step visible so signals turn into conversations.

  4. Keep systems clean

    Export or sync only qualified records into the systems your team already uses.

From signal to handoff: one continuous flow

01

Where leads get lost

Search lives in one system, enrichment in the next, the CRM in a third. Every export loses context and speed. A lead without reasoning is the one that gets left behind.

02

The HeySali flow

Nothing is re-keyed between the search and the handoff. Company, trigger, source and contact stay connected as one record, from the first signal into the CRM. Your team opens a lead and immediately knows why it is there.

03

Automation with judgement

The groundwork is automated; decisions stay human. On the HeySali Team plan, the HeySali sales team reviews every lead before release. Speed yes, noise no.

Best fit

Small B2B teams

Sales-led startups

Service companies

Teams replacing spreadsheets

Frequently Asked Questions

How does HeySali work with existing sales systems?

HeySali prepares qualified leads with signal context and enrichment, then hands them into the sales systems already used by the team.

Why automate the lead workflow?

Because the handoff between signal, enrichment and action is where many teams lose speed. A focused workflow reduces that gap.

Does HeySali replace my CRM?

No, deliberately not. HeySali delivers the sales intelligence before the handoff and syncs qualified records into the CRM, ERP or workflow your team already uses. Your processes stay; the groundwork gets better.

How quickly is the flow set up?

You set HeySali up yourself in minutes and test it free for 14 days. On Pro you usually see the first tailored results after about two weeks. HeySali Team starts with a paid 30-day pilot, in which we accompany intake, ICP and trigger weighting.

Can I control the rules myself?

Yes. You weight the signal families, set exclusion criteria and decide when a company qualifies for your list. The flow follows your market, not the other way round.

Not a CRM

HeySali is the work before the CRM

HeySali is not a CRM and does not replace one. HeySali is the work before it: finding out which company has a reason right now, why, and who decides there. The qualified lead then goes into the CRM or ERP you already use.

HeySali sends nothing on your behalf. The reason, the date, the source and the person to contact stay with the lead, so your team can check it and your existing system keeps the record.

What signal-based sales intelligence is

B2B lead generation

HeySali finds B2B leads that fit your ICP in Switzerland and your other target markets: account discovery, enrichment, buyer intent and clean handoff.

Evaluating buying signals

HeySali uses buyer intent data and buying signals to focus you on target-market accounts with relevant timing, business context and sales triggers.

Lead enrichment

HeySali enriches B2B leads with company context, decision-maker data, contact paths and sales-ready records before outreach starts.

Sales system sync

Sync qualified HeySali accounts and contacts into actively used sales systems after ICP fit, signal quality and contact enrichment checks.

Signal to offer

HeySali translates a buying signal onto what you sell: who it concerns, why it matters now and the line you open the conversation with.

All solutions

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