Skip to contentSkip to footer
hello@heysali.ch

Contact and account enrichment

Turn account interest into contactable leads

A good account still needs the right person and a way to reach them. In signal-based sales intelligence those belong together, so HeySali keeps account qualification and decision-maker enrichment on one record.

  • Decision-maker focus
  • Company context
  • Contact path clarity
  • Fair credit usage

What this solves

Enrichment should support the next sales step, not create disconnected data fields.

Relevant companies without a usable buyer persona.

Contact enrichment that is detached from ICP and account context.

Credits spent on records that do not move sales forward.

How enrichment becomes useful

  1. Start with account fit

    Only enrich companies that pass the relevance threshold.

  2. Map the persona

    Derive likely departments, seniority and buyer roles from the solution profile.

  3. Find contact routes

    Surface usable contact data and context before sales handoff.

  4. Protect quality

    Keep enrichment tied to confidence, usability and clear credit handling.

Contact data with substance: how enrichment works

01

What enrichment actually delivers

The right companies get the right people: role, seniority, business email, direct and mobile numbers plus the LinkedIn profile where available. Add company context such as size, industry and registry data. It sits on the lead record instead of in a research note you keep yourself.

02

Data quality and the legal frame

The contact data comes from Cognism, a licensed European B2B data provider, with verified direct dials and mobile numbers, GDPR-compliant sourcing and DNC/TPS screening in supported markets. You remain responsible for lawful outreach in your market; HeySali provides the verified foundation.

03

When enrichment pays off

Qualify first, enrich second: HeySali spends credits only on companies that pass your relevance threshold. If Prospector returns no usable data, no credit is charged.

Best fit

B2B sales teams

Revenue operations

Agencies

Founder-led sales

Frequently Asked Questions

What does lead enrichment include?

Company context, decision-maker data and contact routes — depending on availability and plan.

Should every account be enriched?

No. Enrichment is most valuable after account relevance is established.

What details do I get on a decision-maker?

Depending on availability: role, seniority, business email, direct and mobile numbers and the LinkedIn profile, embedded in company context. Before outreach you see which contact paths are actually on file.

How about privacy under the FADP and GDPR?

HeySali processes your data under the Swiss Federal Act on Data Protection (FADP): account, lists and enrichments are stored with Infomaniak in Switzerland. The exceptions: queries to external data providers run through their systems, system emails are sent by Mailgun from the EU, and the website and the HeySali interface are delivered by Cloudflare. The licensed European provider that is our main source of contact data states that it sources the data in line with the GDPR, including DNC/TPS screening in supported markets. As with any provider, responsibility for lawful outreach, consent and opt-outs remains with you.

What happens if no data is found?

The fair-credit rule applies: credits are only spent when Prospector returns usable contact or company data. No result, no charge. Prospector shows this right away.

Not a CRM

HeySali is the work before the CRM

HeySali is not a CRM and does not replace one. HeySali is the work before it: finding out which company has a reason right now, why, and who decides there. The qualified lead then goes into the CRM or ERP you already use.

HeySali sends nothing on your behalf. The reason, the date, the source and the person to contact stay with the lead, so your team can check it and your existing system keeps the record.

What signal-based sales intelligence is

B2B lead generation

HeySali finds B2B leads that fit your ICP in Switzerland and your other target markets: account discovery, enrichment, buyer intent and clean handoff.

Evaluating buying signals

HeySali uses buyer intent data and buying signals to focus you on target-market accounts with relevant timing, business context and sales triggers.

Lead workflows

HeySali checks the buying signal and the fit with your search profile, adds the contact data and hands the lead to the systems your team already uses.

Sales system sync

Sync qualified HeySali accounts and contacts into actively used sales systems after ICP fit, signal quality and contact enrichment checks.

Signal to offer

HeySali translates a buying signal onto what you sell: who it concerns, why it matters now and the line you open the conversation with.

All solutions

Until you choose, the site loads no analytics, marketing or chat service. You decide per category and can change your choice at any time via the cookie icon at the bottom left of the page.

Essential Cookies

Required

The site needs these cookies and storage to work. They cannot be switched off.

  • Language: Remembers the language you chose (cookie NEXT_LOCALE, 1 year); while you switch, also the place on the page you were reading (session storage heysali.reading-position, deleted as soon as the page has opened)
  • Cookie settings: Stores your choice in this browser (local storage heysali.cookie-consent)
  • Display: Remembers your display and accessibility settings (local storage heysali.display)
  • Cloudflare Turnstile: Checks the contact and booking forms for automated access; loads only at the form, storage only under challenges.cloudflare.com

Analytics and advertising (Google)

Optional

These cookies show us how the site is used and measure whether ads lead to sign-ups and bookings. Google receives your IP address and sets identifiers it uses to recognise you for remarketing. This is not anonymous.

  • Google Analytics: Usage statistics: page views and clicks on "Get started" or "Book a demo" Cookies: _ga, _ga_*, _gid, _gat
  • Google Ads: Measures whether ads lead to sign-ups and bookings, and enables remarketing Cookies: _gcl_*

Marketing Cookies

Optional

With these cookies HubSpot recognises you and links your page views to your contact once you fill in a form or book a call. HubSpot runs our portal in its EU data centre.

  • HubSpot: Visitor recognition and lead tracking Cookies: hubspotutk, __hssc, __hssrc, __hstc

Functional Cookies

Optional

These cookies enable the live chat. The chat runs through tawk.to (USA); the transcript and any details you volunteer, such as name and e-mail, go there.

  • Tawk.to: Live chat on the website Cookies: TawkConnectionTime, twk_*, Tawk_*, __tawkuuid