A good account still needs the right person and a way to reach them. In signal-based sales intelligence those belong together, so HeySali keeps account qualification and decision-maker enrichment on one record.
Enrichment should support the next sales step, not create disconnected data fields.
Relevant companies without a usable buyer persona.
Contact enrichment that is detached from ICP and account context.
Credits spent on records that do not move sales forward.
How enrichment becomes useful
1
Start with account fit
Only enrich companies that pass the relevance threshold.
2
Map the persona
Derive likely departments, seniority and buyer roles from the solution profile.
3
Find contact routes
Surface usable contact data and context before sales handoff.
4
Protect quality
Keep enrichment tied to confidence, usability and clear credit handling.
Contact data with substance: how enrichment works
01
What enrichment actually delivers
The right companies get the right people: role, seniority, business email, direct and mobile numbers plus the LinkedIn profile where available. Add company context such as size, industry and registry data. It sits on the lead record instead of in a research note you keep yourself.
02
Data quality and the legal frame
The contact data comes from Cognism, a licensed European B2B data provider, with verified direct dials and mobile numbers, GDPR-compliant sourcing and DNC/TPS screening in supported markets. You remain responsible for lawful outreach in your market; HeySali provides the verified foundation.
03
When enrichment pays off
Qualify first, enrich second: HeySali spends credits only on companies that pass your relevance threshold. If Prospector returns no usable data, no credit is charged.
Best fit
B2B sales teams
Revenue operations
Agencies
Founder-led sales
Frequently Asked Questions
What does lead enrichment include?
Company context, decision-maker data and contact routes — depending on availability and plan.
Should every account be enriched?
No. Enrichment is most valuable after account relevance is established.
What details do I get on a decision-maker?
Depending on availability: role, seniority, business email, direct and mobile numbers and the LinkedIn profile, embedded in company context. Before outreach you see which contact paths are actually on file.
How about privacy under the FADP and GDPR?
HeySali processes your data under the Swiss Federal Act on Data Protection (FADP): account, lists and enrichments are stored with Infomaniak in Switzerland. The exceptions: queries to external data providers run through their systems, system emails are sent by Mailgun from the EU, and the website and the HeySali interface are delivered by Cloudflare. The licensed European provider that is our main source of contact data states that it sources the data in line with the GDPR, including DNC/TPS screening in supported markets. As with any provider, responsibility for lawful outreach, consent and opt-outs remains with you.
What happens if no data is found?
The fair-credit rule applies: credits are only spent when Prospector returns usable contact or company data. No result, no charge. Prospector shows this right away.
Not a CRM
HeySali is the work before the CRM
HeySali is not a CRM and does not replace one. HeySali is the work before it: finding out which company has a reason right now, why, and who decides there. The qualified lead then goes into the CRM or ERP you already use.
HeySali sends nothing on your behalf. The reason, the date, the source and the person to contact stay with the lead, so your team can check it and your existing system keeps the record.