Signal-based sales intelligence: definition, signal types and sources

Signal-based sales intelligence reads public sources for events that create a need inside a company, and delivers companies with the reason, the date, the source and the person to contact. Every signal holds for a limited window, so the timing of the approach is part of the answer.

A buying signal is a publicly documented event with a date that creates or changes a need inside a company — a leadership change, a commercial-register entry, a public tender, a job posting, or a company researching a topic far above its own baseline. It justifies a conversation only for as long as the event still has an effect, which is why every signal family carries a window. Without an event there is no signal, only a company that fits the profile.

Because the reason stops working: a leadership change three years ago is no reason to call today. Each signal family therefore carries its own window — 90 days for public tenders, 120 days for leadership changes and for hiring, 150 days for the commercial register. Once the window has passed, the signal leaves the weekly list even though the company still fits the profile.

In cold outreach the company comes off a list and the timing is the caller's. In signal-based selling the starting point is an event with a date and a named source, so the reason exists before the first contact and the timing comes from the event rather than from the calendar. The window then says how long that reason holds.

HeySali is not a CRM and does not replace one. HeySali is the work before it: finding out which company has a reason right now, why, and who decides there. The qualified lead then goes into the CRM or ERP you already use.

A company database hands you names. Signal-based sales intelligence gives you the reason first — the event with its date, its source and its window — and only then the name of the company and of the person to contact.

HeySali evaluates the commercial register via Zefix, the official announcements in SHAB and the public tenders on simap; those three sources are publicly accessible and carry the official signal families. The debt-collection register is the exception: under Art. 8a SchKG it cannot be queried automatically.

Under Art. 8a SchKG the Swiss debt-collection register cannot be queried automatically. HeySali therefore evaluates SHAB publications, the only channel for financial irregularities that is public and automatically accessible.

No. Signal-based sales intelligence ends at the handover: you get the event, its date, its source and the person to contact. Your sales team decides on the channel, the timing and the wording. HeySali sends nothing itself.

Yes — it is built for teams with no time for research, and the weekly list is short by design, because a company only appears on it once an event exists. HeySali Pro is CHF 249 per user and month, CHF 207 with annual billing, for one user with 300 credits; HeySali Team is CHF 899 per month, CHF 749 with annual billing, for up to five users with 3,000 credits for the whole team. All prices excl. VAT. You can try HeySali free for 14 days, without a payment method.